You will be invited to create a personal or a business account.Ĭhoose a business or other name to create a YouTube brand account, which can be accessed by different people in your company. Log into YouTube and choose Your Channel in the top-right menu. If you have a Google account, your YouTube channel is already waiting for you. Getting started with a YouTube channel is easy. This includes small business owners who are willing to invest time and effort into learning how to get the most out of video, social interaction, and data analysis.
Social media has empowered us all to become marketers, advertisers, and even movie stars. How to start a YouTube channel for your small business In terms of skills, you have just embarked on a learning journey for which your most important skills are patience, motivation, a good eye, and your brightest smile. We recommend investing in a good microphone and a tripod and light ring for live video. YouTube empowers you to create video in several ways, all you really need is a webcam or a smartphone with a decent camera.
It’s a good idea to create a social media content strategy, so you know where you are heading before setting up your YouTube account. But creating your own can help you be more selective about the themes and topics you use. Using existing video material to post or repurpose for your YouTube channel can be a great way to start. You can choose to use YouTube as a social network, or you can use it simply to host your videos, which you will embed into your website, or use on other channels. Do the users in your target market consume video content? Are they on YouTube or do they consume video content in other places? Who is your target audience?Ĭonsider the target market you are aiming to reach. What to consider when starting a YouTube channelīefore setting up a YouTube channel, let’s take a step back and consider some of the choices you make along the way. Here are our 6 steps to start a YouTube channel: It’s a great way you can take advantage of social media for small business. In this article, we will look at how you set up a YouTube channel. This represents an opportunity for business owners if they are ready to learn and adopt these new technologies. One of the great benefits of social media is how it empowers us to create and share video content. When you further consider that 5 hours of video is uploaded every second to YouTube, and that each second of video typically consists of 30 still images, that makes for a lot of words. They say an image is worth a thousand words. Get in the starting blocks by creating your YouTube channel in these 6 easy steps. Video is a great communication opportunity for small business owners.
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